The beginning of a new year is the optimal time for 4S Bay Partners and other family offices to reset, strategize, and ensure alignment with annual and long-term goals. This period offers an opportunity to review past performance against goals, refine processes to ensure accountability in the new year, and set new goals that will underscore operations throughout the year and beyond. Strategic Planning and Goal Setting, Human Capital and Team Alignment.

In 2024, Firefly achieved an industry record for rapid launch readiness, sending a payload to orbit with just 24 hours’ notice. That speed and affordability are central to its mission of providing reliable access to space at lower cost. The 4S Bay Partners Investment Committee approved investment into Firefly’s Series D round in late 2024. Firefly Aerospace, based in Cedar Park, Texas, is solving these challenges. The company offers rockets of different sizes.